![]() ![]() The new system enables DAK to manage its campaigns according to a set of rules. They rolled out the new software together with its IT service provider Bitmarck and implementation partner DYNACON and integrated it into its system landscape, linking it to DAK’s data warehouse, for example. The SolutionĭAK-Gesundheit chose to replace its previous system with Pega Customer Decision Hub. In searching for a new system, DAK pursued therefore two main goals: It wanted to be able to implement campaigns with greater flexibility, more quickly and more easily, and it wanted a system that would facilitate a significantly more customer-focused approach. Due to the outdated system‘s inflexibility, DAK had to put up with numerous limitations. It also used the system to run customer-loyalty and cross-selling campaigns, in which policyholders received targeted offers such as special optional tariffs. These included sending out the members’ magazine annually to all 5.7 million policyholders, informing the members of new statutory regulations or notifying them about specific offers. René Schlagentweith Head of Planning and Control Customer Management, DAK-Gesundheit The Business IssueĭAK-Gesundheit, a leading healthcare fund in Germany, used their previous system to manage its conventional campaigns. Because we can set out the fundamental decision-making strategies in the form of rules, we can reuse them often.” ![]() “Today we are much quicker and more flexible. ![]() Start building for the future of customer service todayĮmpower your business with low-code workflows Case Study CBA: Exceeding customer expectations ![]()
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